Controversial ladies football ad released by mistake
July 22, 2015
Never devised to offend or stereotype - quite the opposite. We are very proud of our current advert.
It turns out that the controversial advertising image tweeted by TG4 over the weekend was never intended for public viewing.
The image that has divided opinion features a female Gaelic player holding a football in the pose of a pregnant woman.
A spokesperson for the Ladies Gaelic Football Association has revealed to The Examiner that the ad was never supposed to have seen the light of day and was actually made by an advertising agency in 2008/2009.
"We have a really excellent relationship with TG4. It would be standard when they are producing new ads that they would show them to us.
"Not all options make the cut. These were images that would appear in match programmes etc and this particular image was one of the ones that didn't make the cut."
TG4 have confirmed the story on Twitter ...
GRMA ar fad. Thanks for the lively feedback on that @LadiesFootball advert. We considered this in 2008 but decided not to use it. 1/3
- TG4 (@TG4TV) July 22, 2015
Never devised to offend or stereotype - quite the opposite. We are very proud of our current advert and ... 2/3 pic.twitter.com/GvcDLYmsCS
- TG4 (@TG4TV) July 22, 2015
Tweet... 3/3 can't wait for our live coverage of the 2015 Championship season to start next Saturday 25 July. pic.twitter.com/gubvVOOtvz
- TG4 (@TG4TV) July 22, 2015
