Galway's new sponsorship deal with Red Bull has been criticised by a Government body.
Dr Cliodhna Foley-Nolan, director of human health and nutrition for Safefood, told the Connacht Tribune that Galway GAA's decision to accept the energy drinks company as its official drinks partner was sending out the wrong message to young people. Safefood promotes awareness and knowledge of food safety and nutrition issues.
"This is very disappointing news to hear given that stimulant drinks like Red Bull are not suitable for children or for rehydration purposes following sport," she said.
"The consumption of energy drinks in Ireland is associated with binge-drinking and I'm unclear how this sponsorship fits with the philosophy and vision of any national governing body like the GAA which does so much positive work with children and sport, particularly at underage levels.
"Role-modelling is a powerful tool when it comes to our sports stars, especially with younger children. Safefood have always recommended that the marketing of these products is undertaken without association with sport. However, this sponsorship seems to be prepared to target young, impressionable consumers in the belief that stimulant drinks will help them achieve 'peak fitness and performance' according to their own marketing materials."
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