Dublin to wear suicide charity logo
January 23, 2012
Vodafone announced that it will donate it's logo space on the Dublin jersey for the opening games of the National League to Vodafone Ireland Foundation partner 'Suicide or Survive' (SOS). Pictured at the launch are, l/r: Former World Boxing Champion Bernard Dunne, Dublin hurler Conal Keaney, Dublin footballer James McCarthy and Dublin footballer Michael Fitzsimons ©INPHO/Lorraine O'Sullivan
The footballers will wear the new jersey for the Croke Park clash against Kerry on Saturday week while the hurlers will carry the charity logo for their meeting with Galway in Salthill on the 26 February.
Vodafone initiated the idea to have their name removed on this instance to show their support for the charity.
As part of the promotion, Vodafone and Dublin are asking customers across all networks to donate €2 to the SOS charity to help fund its ongoing work in the area of mental health. Subscribers can make the donation by texting the word 'SOS' to 50300, with the entire proceeds going to the charity.
"We didn't have to think twice when Vodafone came to us with the idea of swapping their logo for that of the Suicide or Survive Charity for these games," explained Dublin CEO John Costello.
"With one in four people experiencing mental health problems at some stage in their lives, it is essential that organisations like Dublin GAA and the GAA get behind efforts to encourage people to talk and look for the help that's out there." Tweet
