AIG to sponsor Dublin in €3.5m deal
October 08, 2013

Dublin captain Stephen Cluxton raises the Sam Maguire Cup for the second time in three years.
©INPHO/Donall Farmer.
Dublin have confirmed that AIG will be their new sponsor on a five year deal that is reported to be worth €3.5m.
The deal sees AIG exclusively sponsoring the county's hurling and football teams at all levels. For the first time ever, the ladies football and camogie teams will also come under the one sponsorship umbrella.
Welcoming the agreement with the insurance firm who replace Vodafone, Dublin GAA County Board Chairman Andy Kettle said: "This sponsorship deal is a really significant boost to everyone associated with Dublin GAA. The strength of the Dublin brand is illustrated by our ability to negotiate this outstanding sponsorship in a depressed economic market.
"AIG is a blue chip organisation with a proven track record in sponsorship and they are going to be an exceptional partner and they fully understand what we are trying to achieve in Dublin.
"The sponsorship revenue is critical in helping towards our expenditure on club coaching programmes and inter-county teams at all levels. AIG is also finalising their sponsorship activation plans which will promote GAA in the capital at all levels. We are very much looking forward to working closely with AIG over the next five years to ensure this partnership is mutually beneficial."
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