The history and heritage of the association is enshrined in new crest according to the GAA, who revealed the new look today. The new logo will replace the plethora of logos which have been associated with the GAA over the years. The new identity consists of an updated more modern version of both the GAA's crest and name. Speaking about the new look GAA President Nickey Brennan said that the Association had become concerned at the way in which the very essence of the GAA was very diluted particularly with ever more commercial activities and sponsorship. "There was little or no control over how the Association and our games were being branded and we were determined to regain that control. "There was also a belief that the look of the Association had become dated and that it no longer reflected the dynamic organisation that is the GAA today. Given that we were undertaking work on a new Strategic Plan our intention was to create something that would better symbolise the GAA as it is today - a modern and vibrant association with a huge youth membership." Tweet

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