National Forum

Marketing our games in Britain

(Oldest Posts First) - Go To The Latest Post


As a mate of mine says: "Never get drawn into an argument with a working class, they will clutch at straws to try and win"!!....sound advice indeed!

I will remain working class while you do a fine impression of a Dail eireann bar veteran!

I'll leave the last word to you ....... (Hope he doesn't go fiddling with his radio looking for today FM now)

slayer (Limerick) - Posts: 6480 - 27/08/2013 10:07:18    1469050

Link

One of the big problems is that we have not marketed the games in Ireland to any extent. we dont sell our games well. Only 2-3 games max get televised at a weekend and our highlights show is way more talk than highlights and then dominated by the games they have already shown live. There should be a proper highlights show. GAA Beo is the best highlights show but since its in Irish most people dont bother watching(again poor marketing to the masses). There should be extended highlights of ALL championship games on gaa.ie from Monday mornings for people to watch if they wish at their leisure and these should be promoted via the net to the diaspora. Lastly it is a joke that if I am on holiday in spian, USA or even Britain I have to find an Irish pub to watch a game. It should be available on digital TV outside Ireland as with the Premier league or to live stream online. I should as an Irish person be able to access the video that my taxes pay to produce from wherever in the world I happen to be without having to land into a pub with a shamrock on the door that is probably owned by some german who wouldnt know a hurl if it hit him in the face. It does nothing to promote irish culture.

jpcampion (Laois) - Posts: 194 - 27/08/2013 10:08:36    1469052

Link

they barely advertise the games here why on earth would they start doing it abroad when 90 % of the sport is played here

hill16no1man (Dublin) - Posts: 12665 - 27/08/2013 11:07:24    1469102

Link

Lads at the end of the day i suppose it will all come down to the money ,I would love to see our sports make it big across the water, I think we have a lot to be proud of with our games and it would be nice to share them.

KingdomBoy1 (Kerry) - Posts: 14092 - 27/08/2013 11:28:56    1469118

Link

jpcampion

the tv rights to GAA are available to subscribe to in most countries. In the UK for instance I can subscribe to Premier Sports for GAA. The problem with accessing rte.ie in a foreign country is stopping the non-resident, non tax paying foreigners accessing it too

emmomac (UK) - Posts: 273 - 27/08/2013 11:31:48    1469119

Link

26/08/2013 22:01:56
bennybunny
You should add the caveat 'in my opinion' to the sentence highlighted in bold. Given the aggressive way you respond to other people's posts (ie question their intelligence etc), the next clause will be difficult for you to consider, but nonetheless, there is a chance that you might not be always right.
Slayer simply mentioned an idea. You might be relaxed (can't comment on your mental or emotional state) but you ought to work a lot harder on netiquette.

Il act aggressively if I get attacked by other posters for what I post.
I am not always right but what I said to Slayer was right in the situation and my netiquette is fine. if it wasn't the moderators on this website and on the many other fora's that I am a member of would have done something about my posting years ago

27/08/2013 09:01:46
s goldrick
do you mean to market it as a spectacle or market it as a participation sport. I think as a spectacle the big games are very marketable. I know alot of british people used to watch it on channel 4 when they had a highlights programme a few years ago. If a person is interested in sport then they will be open to new sports and gaa certainly has all the ingredients to keep the armchair viewer interested. Its possible to see aussie rules american football baseball hockey, ice-hockey, rugby league on tv in britian so why not GAA
as a spectacle to whoo. It is possible to see rugby league, hockey because they are played in huge numbers. Rugby league is an English sport. Aussie rules/American football as they have such big markets in terms of aussies/americans and dispite being sports primarily played in 1 country they are huge sports with millions playing and large tv deals with much more regular games on tv year round. they are also not on at same time as british sports due to time differences. if Australia/USA were in same time zone as Britain there would not be anywhere near as much AFL/NFL shown on british tv

27/08/2013 09:21:46
CaptainBrooksie
I think you'd struggle getting British people with little to no knowlege of Gaelic Games to go to Thurles for the weekend just for the laugh.
Tourists who are already here/planning to come here, are definitely an untapped market. The GAA could sell tickets to tourists through hotels, tourist information centres, in Carroll's, or even on stalls on the side of the street.
yes you would struggle to get many to go to thurles especially considering thurles has so little else to offer.
GAA already sells tickets in Supervalu and in tourist offices

ormondbannerman (Clare) - Posts: 13473 - 27/08/2013 12:06:51    1469154

Link

27/08/2013 09:27:49
NavyNBlue
I think its a good idea myself Slayer. Every odd year there's no European championships or World cup for the soccer lover to watch during the summer. All depends though on what station would pick it up and how they would show it. Your average joe who doesn't know anything about the game isn't going to start by paying an extra fee so it needs to be free to view to get your audience base. If you look at your average Sunday afternoon tv line up during the summer on any of the BBC's, ITV or Channel 4, I'm sure some live, interesting sport would wield some sort of interest
But theres cricket and ashes which is live, interesting sport. There is plenty of other sports during summer that fans watch

27/08/2013 10:08:36
jpcampion
One of the big problems is that we have not marketed the games in Ireland to any extent. we dont sell our games well. Only 2-3 games max get televised at a weekend and our highlights show is way more talk than highlights and then dominated by the games they have already shown live. There should be a proper highlights show. GAA Beo is the best highlights show but since its in Irish most people dont bother watching(again poor marketing to the masses). There should be extended highlights of ALL championship games on gaa.ie from Monday mornings for people to watch if they wish at their leisure and these should be promoted via the net to the diaspora. Lastly it is a joke that if I am on holiday in spian, USA or even Britain I have to find an Irish pub to watch a game. It should be available on digital TV outside Ireland as with the Premier league or to live stream online. I should as an Irish person be able to access the video that my taxes pay to produce from wherever in the world I happen to be without having to land into a pub with a shamrock on the door that is probably owned by some german who wouldnt know a hurl if it hit him in the face. It does nothing to promote irish culture.

Why would the GAA need to market here. They never had to in the past with no real competition from other sports in large parts of the country and even now with proper competition from likes of rugby, soccer to name just 2 in quite a few areas of the country the GAA has a stranglehold over the majority of people. All irish people know about the GAA
Who would fund this highlights show. Is the Sunday Game not a highlights show and round up of weekend action
Why would GAA put all highlights on GAA.ie and not make much money off that. that is a poor idea from GAA point of view
What digital tv outside Ireland would have the interest in showing games?

ormondbannerman (Clare) - Posts: 13473 - 27/08/2013 12:15:14    1469161

Link

The GAA know virtually nobody would be interested so I suppose they just don't want to embarrass themselves.

AfricanGael (UK) - Posts: 1947 - 27/08/2013 12:31:36    1469172

Link

27/08/2013 11:07:24
hill16no1man
they barely advertise the games here why on earth would they start doing it abroad when 90 % of the sport is played here
Hurling and Gaelic are advertised a lot and GAA never had to advertise in past so its marketing could be better but they advertise and market quite a bit. how are they not?

ormondbannerman (Clare) - Posts: 13473 - 27/08/2013 12:33:56    1469174

Link

Fair play Slayer, I was on a similar road to this re GAA games and trying to sell it to Britain the other day on here. Ireland has 2 of the greatest games on this plant in Gaelic football and hurling. I would put them along traditional Irish music; they are like hidden gems…. I think when you get them they are like a drug you fall in love with them and you just want more…. So the question I ask is why keep it as a hidden gem?

I've thought about this long and hard and I just can't find an answer. Is it a fear of the games going professional, I don't know. Or is it just an Irish insular thing… The 1 thing I can tell you, I am a second generation Irish person and I think Gaelic Games are fantastic. My kids play and they love the games too.

I indicated on another thread how I think the games need to be marketed, it has to be TV. Now there must be a way of selling the games to a free view channel in Britain… If not why don't RTE start there own over here…. I'm sure they would be able to sell advertising space as other TV companies do…. Jesus the best bit is they are already up and running and have cameras at the games anyway for RTE in Ireland, how hard can it be???? Its like you have this best diamond in the world ever and you keep it locked away in a cupboard some wear so know one else can see it, madness…

With London doing well this year it would be a great time to look at IMO. If done properly I'm sure that the RTE brand could actually make money on this and if GAA games get the bonus of being sold in Britain and then hopefully in other countries will follow then we have a win win!!!

Not only is RTE set up for Gaelic games though it has all its TV programs also, man how hard can it be and imagine suddenly you have access to 60 million people to talk to. I really don't get it…:(

Mancirish (UK) - Posts: 2200 - 27/08/2013 12:37:11    1469177

Link

We only have to look at the American NFL to see what is possible! American Football is very similar to our games in the fact that it is mostly only played in the US with small numbers of mostly ex pats playing throughtout the rest of the world. But anyone with Sky will see the marketing gone into in once it starts next month!

I myself have become abit of a fan and often find myself watching it on a sunday evening, where 10 years ago I couldnt have named 5 teams!

macattack (UK) - Posts: 584 - 27/08/2013 12:42:10    1469183

Link

tribeinbrum
County: Galway
Posts: 3002

1469019
As someone who lives beyond in Englandland I think this would be a lost cause from the start. Unless you have some kind of Irish heritage any casual observer just wouldn't be interested. Especially being as once the GAA season is over the football/rugby season gets going.

I've been watching the games over here for long enough to know that after the initial "oh look, they can use their hands" and "are those hockey sticks" that people with no interest at all just fade away.

It would take one hell of a marketing drive and i'm sure that money could be well spent elsewhere.


look. sports fans are the same the world over regardless of heritage. If you market something right then it catches on.

s goldrick (Cavan) - Posts: 5520 - 27/08/2013 12:45:10    1469185

Link

ormond

put it this way i couldnt care less if people anywhere in britian watch the matches or not
i enjoy watching them its an irish sport who cares if nobody else knows or watches its our games and we enjoy them thats all that matters,some people pine for effection from britian like lost puppys i feel

hill16no1man (Dublin) - Posts: 12665 - 27/08/2013 12:53:37    1469195

Link

This thread has reminded me of Tongo, the poster from Southampton. Haven't seen him post in a long time, he used to come over regularly for games, perhaps he still does. He always had an interesting angle on things.

Breffni40 (Cavan) - Posts: 12372 - 27/08/2013 12:54:40    1469198

Link

Wrong!.....I have been marketed to by Soccer all my life and I still cant stand it!

Regards,

Snufalufagus....Laochra Gael

Snufalufagus (Dublin) - Posts: 8100 - 27/08/2013 12:57:17    1469206

Link

It will be interesting to see if more people start supporting the London footballers after the year they have had.Have to agree with those who urge caution. Only those of Irish descent will bother. Once the cold weather sets in there will be no BBQs, marquees with bands etc.It will be difficult and there is just so much sport available now from all around the world.

CocknyTribesman (UK) - Posts: 194 - 27/08/2013 13:04:31    1469215

Link

I think you'd need to put a lot of time, effort and money into marketing the Gaa in Britain and I think it would never come close to paying for itself. Football is the dominant sport in Britain (and europe of course) and you'd never take more than a tiny fraction of people away from it for a new sport, especially an amateur one!

Nice idea but I think it would be dead in the water.

Htaem (Meath) - Posts: 8657 - 27/08/2013 13:05:55    1469216

Link

27/08/2013 12:37:11
Mancirish
Fair play Slayer, I was on a similar road to this re GAA games and trying to sell it to Britain the other day on here. Ireland has 2 of the greatest games on this plant in Gaelic football and hurling. I would put them along traditional Irish music; they are like hidden gems…. I think when you get them they are like a drug you fall in love with them and you just want more…. So the question I ask is why keep it as a hidden gem?
I've thought about this long and hard and I just can't find an answer. Is it a fear of the games going professional, I don't know. Or is it just an Irish insular thing… The 1 thing I can tell you, I am a second generation Irish person and I think Gaelic Games are fantastic. My kids play and they love the games too.
I indicated on another thread how I think the games need to be marketed, it has to be TV. Now there must be a way of selling the games to a free view channel in Britain… If not why don't RTE start there own over here…. I'm sure they would be able to sell advertising space as other TV companies do…. Jesus the best bit is they are already up and running and have cameras at the games anyway for RTE in Ireland, how hard can it be???? Its like you have this best diamond in the world ever and you keep it locked away in a cupboard some wear so know one else can see it, madness…
With London doing well this year it would be a great time to look at IMO. If done properly I'm sure that the RTE brand could actually make money on this and if GAA games get the bonus of being sold in Britain and then hopefully in other countries will follow then we have a win win!!!
Not only is RTE set up for Gaelic games though it has all its TV programs also, man how hard can it be and imagine suddenly you have access to 60 million people to talk to. I really don't get it…:(
What freeview channel would want to show Gaelic games? What return would they make on the investment of showing games? What other countries would purchase rights to hurling/gaelic? Why would they?


27/08/2013 12:42:10
macattack
We only have to look at the American NFL to see what is possible! American Football is very similar to our games in the fact that it is mostly only played in the US with small numbers of mostly ex pats playing throughtout the rest of the world. But anyone with Sky will see the marketing gone into in once it starts next month!
I myself have become abit of a fan and often find myself watching it on a sunday evening, where 10 years ago I couldnt have named 5 teams!
American football cannot be compared. There is more people in New York than Ireland ffs. American football has millions and millions of fans. Marketing is huge but America is huge. GAA cannot be compared at all to NFL. Sizes of both are totally incomparable. American football is only played in America but America has a population of over 300 million.

ormondbannerman (Clare) - Posts: 13473 - 27/08/2013 13:19:42    1469232

Link

Thanks for all the replies, definitely some great points made for & against the original idea.

Best post in my opinion against the idea is that the GAA can't market the games successfully here :-) While I found it funny, it's a good point. I thought they were going in the right direction after the NFL sell out for Dublin v Tyrone in 2007, but that seems to be gone backwards a bit.

slayer (Limerick) - Posts: 6480 - 27/08/2013 14:12:46    1469290

Link

ESPN show the Aussie Rules in the UK, I am sure they are a lot more people in the UK who would watch Gaelic/Hurling before Aussie Rules. What the GAA need to do to promote the sport in UK and get non Irish interested in the games is to get into bed with Sky. But it would appear Sky have little interest in the GAA or I am sure they would have snapped up UK broadcasting rights before.

Rosineri1 (UK) - Posts: 2099 - 27/08/2013 14:14:35    1469292

Link