eir Sport confirms plans to cease broadcasting
May 19, 2021
Former Mayo footballer Andy Moran on duty for eir Sport's recent Allianz League coverage of Kerry and Galway. ©INPHO/James Crombie.
eir Sport has confirmed plans to leave the sports broadcasting market.
The French owned communications company which took over Setanta Sports six years ago currently hold the rights to broadcast Allianz League matches on Saturday's and a number of club provincial games. Eir also hold the rights to the back catalogue of old GAA games in a deal which expires at the end of this season.
In a statement released to the Irish Independent back in March, eir said it would not be taking part in the latest rounds of sports rights auctions as the impact of the Covid-19 and closure of pubs "fundamentally changed the commercial model for subscription-based sports broadcasters."
eir Sport will continue to broadcast content including the Allianz Leagues before bringing an end to its broadcasting days later this year.
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