Cork forward Colm O'Neill says now is not the time to be drawing conclusions on the Rebels' season.

Peadar Healy's side have come under fire after a poor league campaign which saw them relegated from Division One, with O'Neill's former team mate Derek Kavanagh recently writing in his Irish Examiner column that "the Cork brand is broken".

O'Neill, however, says those that have been critical of the team this year should reserve their judgement until the conclusion of the Leesiders' championship campaign.

"I wouldn't be worried about the brand as such. We can only look after what we can look after and that's our own set-up," said O'Neill, who was speaking at the launch of AIB's associate sponsorship of the All-Ireland senior football championship, which runs until the end of next year.

"In fairness, since Peadar (Healy) and the lads came in this year everything so far has been 100%. Fellas are training hard, preparations have been excellent. The time to look at the brand is in the latter stages or when the season is finished.

"Obviously, the hurlers had a disappointing loss last week but, as regards the brand, I wouldn't be sure (it's broken)."

Healy's charges await the winners of this Sunday's meeting between Waterford and Tipperary in the semi-finals of the Munster senior football championship.

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