Kudos to the marketing people behind Brady Family Ham for coming up with one of the catchiest slogans of the summer.
Free sandwiches with the slogan 'Kildare for Sam, Mayo for Ham' went down a treat in Newbridge this evening where the Lilywhites sent last year's All-Ireland runners-up crashing out of the championship.
Kildare GAA's sponsors were also responsible for the defiant 'Newbridge or Nowhere' mural painted on a wall outside St. Conleth's Park.
As extremely proud sponsors, we're wishing Kildare all the strength and luck in the world for today's game. We thought it was worth celebrating this with a piece of art commissioned especially for the Kildare team and their fans. #newbridgeornowhere pic.twitter.com/xu77CIt5bg- Brady Family Ham (@bradyfamilyham) June 30, 2018