Gaelic Games on 21% replace Soccer on 19% as Ireland’s Favourite Sport with Rugby third on 14% in the Teneo Sport and Sponsorship Index 2018. It is the first time in the 9 years of this research that soccer has not been in the top spot.
The hugely successful year for Irish rugby, the success of our women’s hockey team and a slight decline in the popularity of soccer are all reflected in the findings of the Teneo Sport and Sponsorship Index 2018 (TSSI) which were released today. Katie Taylor’s enduring popularity and the appeal of our national games are other stand out findings.
The TSSI is a comprehensive 1,000 person nationally representative survey with quotas imposed across gender, region, age and social class. The research was carried out by Teneo’s Sports and Sponsorship team and iReach and examines the Irish general public’s attitudes towards sport and their sporting heroes. This is the view of the general public and not a survey of sports fans. It is the ninth year of the TSSI and the research was carried out between Friday November 30th and Friday December 7th.
Soccer came out on top in terms of being Ireland’s Favourite Sport for eight consecutive years from 2010 when this research was first carried out. Now in 2018 it loses that grip in terms of popularity somewhat amongst the general public for the first time to Gaelic Games. It is a culmination of a steady decrease in the popularity of soccer over the last six years from 26% in 2013, 24% in 2014, 21% in both 2015 and 2016, 20% in 2017 and now 19% in 2018. However, it is not all doom and gloom after a difficult year for soccer as it remains the favourite sport amongst males (28%) while 44% of respondents said they liked or were interested in the sport.
The popularity of Gaelic Games (football, ladies football, hurling and camogie) has enjoyed a significant jump over the last twelve months gaining 4 percentage points as it moved from 17% in 2017 to 21% this year. It has climbed 6 percentage points in total since 2013. One major contributing factor has been Gaelic Games popularity amongst females strengthening, mirroring the overall popularity jump from 17% to 21%.
And after one of the most memorable years ever for Irish rugby, the sport is in third place on 14% while 43% of respondents said they liked or were interested in it.
Team of the Year
In a year when they won a Grand Slam, won a test series in Australia and beat the All Blacks for the first time ever on home soil, the Ireland rugby team come out on top as Team of the Year. They earned top billing with 43% overall. In doing so they remain the Team of the Year for the fifth year running.
The Ireland women’s hockey team captured the hearts of the country during the summer and took 17% of the vote in the TSSI to finish a clear second. Limerick’s All-Ireland winning hurlers came in third on 8%.
Some of the regional variations make for very interesting reading. For example, in Connacht/Ulster a whopping 62% ranked Joe Schmidt’s side as the Team of the Year while in Dublin both the Dublin senior footballers and the Leinster rugby team pushed the Limerick hurlers out of the top four places.
Interestingly the senior All Ireland winners in football, ladies football, hurling and camogie polled 19% of the vote between them.
Greatest Sporting Achievement
Rugby dominates a number of other categories, including when it comes to rating the Greatest Sporting Achievement in Irish sport in 2018. Ireland’s first ever win against the All Blacks on home soil during the November internationals was ranked in top spot by a massive 40% of those surveyed. Males aged 45 to 54 (55%) and males aged 18 to 24 (54%) were most impressed by the win.
For comparison, Katie Taylor’s WBA Lightweight World Championship win was 2017’s Greatest Sporting Achievement on just 16%.
Ireland’s Grand Slam win was a distant second behind the defeat of the All Blacks on 15% while our women’s hockey team finishing as runners up at the World Cup on 7% was third on the list.
Again, some regional variations do show up. Limerick’s All-Ireland senior hurling championship win is ranked in third place on 11% by those in Munster.
Most Admired Sports Star
Katie Taylor’s place in the hearts of the Irish public is once again highlighted. She is the country’s Most Admired Sports Star with 19% of respondents ranking her at number one. This is the fourth time in the last six years that she comes out on top in this category.
In what was a special year for Johnny Sexton, he takes second place on the list. World Rugby’s Player of the Year was ranked most admired by 11% of respondents.
World Championship winning rowers the O’Donovan brothers (10%) were just behind with a gap then to Peter O’Mahony on 6% and Conor Murray and Joe Canning on 4%.
Conor McGregor, who came out on top in this category in 2016 and second in 2017, polled 2% and is outside the top 10.
Most Memorable Irish Sporting Moment
A rugby moment also comes out on top when the public were asked to decide upon the Most Memorable Moment in Irish Sport in 2018. Jonny Sexton’s last gasp drop goal against France took an overall total of 31%. The women’s hockey team’s win against Spain on penalties in the World Cup semi-final came in second here on 21%.
Interestingly however, those positions were reversed amongst females with the hockey shoot out drama on 26% and Sexton’s drop goal on 24%. There was a similar pattern in Leinster (outside of Dublin) with 28% ranking the hockey moment above the rugby moment on 27%.
Looking ahead to 2019
The Rugby World Cup is what has us most excited as a country for 2019. 26% of those surveyed give the tournament in Japan the nod as the sporting event they are most looking forward to. The ever popular All-Ireland senior inter-county championships are next in line on 19% while the Six Nations on 11% is third just ahead of the Euro 2020 qualifiers on 10%.
Selected Research Findings
What is your favourite sport? (top 4 only)
Gaelic Games 21%
Team of the Year (top 5 only)
Ireland Rugby Team (Men) 43%
Ireland Hockey Team (Women) 17%
Limerick Senior Hurlers 8%
Dublin Senior Footballers 6%
Ireland Rowing Team 5%
What was the greatest Irish sporting achievement of 2018? (top 5 only)
Ireland win v All Blacks 40%
Ireland win Grand Slam 15%
Ireland hockey winning silver at World Cup 7%
Limerick’s All-Ireland win 5%
Katie Taylor retains WBA lightweight world title 5%
What was the most memorable Irish sporting moment of 2018? (top 5 only)
Johnny Sexton drop goal v France 31%
Women’s hockey penalty shoot-out v Spain 21%
Conor McGregor tapping out v Nurmagomedov 15%
Jacob Stockdale try v New Zealand 13%
Limerick’s Nickie Quaid save v Cork 6%
Which of the following sports stars do you most admire? (top 10 only)
Katie Taylor 19%
Johnny Sexton 11%
O’Donovan Brothers 10%
Peter O’Mahony 6%
Conor Murray 4%
Joe Canning 4%
Kellie Harrington 3%
Aidan O’Brien 3%
Seamus Coleman 3%
Rory McIlroy 3%
What are you most looking forward to in 2019? (top 5 only)
Rugby World Cup 26%
The All-Ireland Senior Inter-County Championships 19%
6 Nations Championship 11%
Euro 2020 Qualifiers 10%
UEFA Champions League 7%